Let’s Free Your Story
WHAT I DO
I liberate ideas from the chthonic into the palpable, translating your unspoken truth into a brand that is seen, felt, and lived.
My aims are to extract the through-line of your story so it embodies the unique value only you bring and to generate honest, resonant connection between you and the people who inspire you to service.
Founders + Philanthropists
Preparing to pitch, raise, or clarify their public-facing narrative so decision-makers and stakeholders can quickly grasp the value of what they’re building.
WHo I work with
Practioners + Consultants
Attracting aligned clients from a place of authority and self-trust, without performing competence or justifying price.
Creatives
Welcoming greater visibility so programmers, collaborators, and funders can experience the depth and coherence of their work
About
ANAK RABANÁL
First-generation Filipino American. Pattern-seeker. Story excavator. My path has taken me from theater and tv/film/commercial production, with work screened at international film festivals including Cannes, to private equity and venture capital, including stints at Oaktree Capital and Upfront Ventures.
Recent rand footprint includes: Provision Fund, Paul Rice Art, Darcy Scanlin Design
CREATIVE DIRECTOR + PROJECT LEAD
onthedoor@anakrabanal.com
About
THE
COLLECTIVE
I’m honored to work with a trusted collective of collaborators, brought in based on scope and need. Each brings deep expertise, strong authorship, and a shared commitment to thoughtful, well-crafted work. Collaborators are brought in as the work calls for them and are selected for the specific expertise and sensibility your project requires.
Select Portfolio
CAPABILITIES
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Translating the intricacies, nuance, and impact of what you create into a coherent story that resonates with aligned audiences and decision-makers. Includes Brand Foundations and Visual Identity Systems.
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From highly customized template builds that still feel bespoke and individual, to fully custom architectures built from the ground up for complex or evolving platforms.
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Full logo systems, pitch decks, presentations, packaging, and branded assets.
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Newsletters and content systems that feel personal and intentional — the kind recipients open instead of deleting.
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Platform planning, campaign structure, and editorial direction.
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Visual concepts, scripting, art direction, and photoshoot production (in Los Angeles, CA and Bozeman, MT).
Packages
Explore these packages to find your entry point into our work to free your story.
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Investment: $1500
This foundational process is the genesis point that lays the foundation from which your brand is able to place itself at the nexus of a clearly articulated internal identity and a deep understanding of your audience to generate coherent resonance.
The deliverables of this process serve as your brand’s lodestar.
INCLUDES:
Intensive Brand Discovery & Excavation Questionnaire
90-minute Story & Strategy consultation
Establish Brand Persona & Voice
Brand Foundations Guide (Audience Analysis, Customer Journey, Brand Message, Brand Voice Guide) with one revision round
Visual Foundations (type, palette, light wordmark treatment) with two revision rounds
OPTIONAL ADD-ONS | Scoped Separately
Full Logo System Design | $1000
Creative Concepting: Two distinct visual directions
Logo Architecture: Development of a Primary Brandmark and a Secondary Mark
Delivery of the full logo system in all necessary colorways (Full Color, Monochrome, Reversed)
Master File Suite
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INVESTMENT: $5000
You’ve got the content. You’ve been meaning to get a site up. Now you need it live.
A customized Squarespace or Wix template build, designed to get you online quickly without turning into a months-long project.
INCLUDES:
Strategy call + detailed intake
Customized template
Up to 5 primary pages
One content feed (up to 3 entries)
Newsletter integration
Basic SEO + mobile optimization
Two revision rounds
One-hour platform walkthrough
* Timing depends on assets and feedback arriving on schedule.
STRATEGIC PRESENCE LANDING PAGE
For events, consultants, or “this exists and needs to be taken seriously” moments: $1,500–$2,000.
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Investment: $10,000
A 5-week guided build focused on extracting the through-line and translating it into a site that reflects the value only you bring.
INCLUDES:
Discovery & strategy consultation
Weekly working sessions
Custom template design focused on narrative flow
Two visual directions before build
Narrative curation and copy refinement
Up to 5 primary pages
Visual foundation (type, palette, light logo treatment)
Basic SEO + mobile optimization
Two revision rounds
One-hour platform training
OPTIONAL ADD-ONS | Scoped Separately
Additional pages
Blog or archive migration
Portfolio curation
Full copywriting
Email platform setup
Online store configuration
Booking tools
Advanced SEO and reporting
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You’re pitching something that matters, and your deck needs to close the gap between your vision and their yes.
INCLUDES:
Custom deck template
Visual storytelling for up to 15 slides
Narrative strategy for structuring the ask
DECK AUDIT
Available for existing decks that need sharpening.
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INVESTMENT: $750 (Half-Day) | $1,250 (Full-Day)
Get a creative partner’s eyes on your work and leave with strategic clarity.
INCLUDES:
Prep worksheet
90-min or 3-hour session
Real-time review of messaging, visuals, site, and offers
Includes audit of brand decks, pitch presentations, or promo collateral
Follow-up summary within 24 hrs
Our Process
Discovery
It starts with deep listening to surface the heart of your story, your values, and what’s asking to take shape next.
Strategy
Together, we define your positioning, audience, and voice, then chart a practical roadmap for bringing the work into the world.
Design
Creative directions emerge through collaboration, expressing your essence with clarity, emotion, and visual cohesion.
Realization
We bring the work to life across the right touchpoints from decks and digital presence to content systems and brand-driven media. Every output is thoughtfully crafted, optimized for visibility and impact, and built to evolve.
Launch & Support
We help time your debut, show up with impact, and remain to support you after going live.
WHAT'S NEXT?
Gearing up for a refresh or building something from the ground up but not quite sure where to begin?
That's exactly what the Foundation Call is for.
We'll get clear on where you are, where you're headed, and what needs to happen to get there. If we're a fit, we'll take it from there.
Thank you for your time! I look forward to connecting and being part of what you're building.
